Jul
31
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search engine news Posted by great scott!
Anybody who has ever put together a killer piece of linkbait has thought about it: how could I get this kind of attention to my landing pages? It's an obvious dilemma. You get a ton of traffic, a ton of links, all of the ranking boost that follows, how could you not want that juice directed toward your conversion-centric pages? Well, there are reasons why the two tend to be mutually exclusive, and that's what Rand explores in this week's Whiteboard Friday.
Fear not! There are ways a good piece of linkbait can and will benefit your conversions and we'll explore several of them in this video.
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Jul
31
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search engine news Posted by Danny Dover
The Foolproof Method for Great Blogging
A note on blog content
I like to compare blogs to mattresses. Every mattress needs to have the right softness to support ratio. I imagine top ten posts, weekly roundups, and
opinion pieces as the padding that makes mattresses soft.
Meaty posts,
research-based pieces and
posts announcing new important information are like mattress springs. The key to a successful blog is maintaining the right ratio. Just like different people prefer different mattress ratios, audiences prefer different blog content ratios. Both kinds of posts are a subtle art form and equally important, but the second type of posts are much harder to write on a consistent basis. The following method mostly applies to writing these more in-depth (spring-like) blog posts.
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Jul
31
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search engine news Chitika has built a large search ad network through the use of behaviorally targeted ads that use search queries to target ads.
Jul
31
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search engine news Google is beta testing a search option that shows phrases related to a document below the document listing in the search results.
Jul
31
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search engine news A post comparing and contrasting the economics of affiliate SEO versus corporate SEO.
Jul
31
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search engine news A post comparing and contrasting the economics of affiliate SEO versus corporate SEO.
Jul
31
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search engine news I decided to pick David Lubertazzi and Elisabeth Sowerbutts as the winners for their SEO Knol improvement comments.
Jul
29
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search engine news The Search Engine Startup Cuil (Pronounced “Cool”) is having a little difficulty finding Cobol.
http://www.cuil.com/search?q=Cobol&sl=long
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Jul
29
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search engine news How do you describe SEO to people who are not deep into the field? What are your favorite SEO analogies?
